Android Avenue 2019 comprised twelve branded structures, installed on a 215 by 6m outdoor plot at MWC Barcelona. The entire activation was installed within a 55-hour window, meaning all structures were designed to be easily broken down, transported, and reassembled.
I was entrusted as lead designer for one of Stage One’s biggest and most prestigious projects. As well as designing the largest and most complex structure, Gallery, I also oversaw the design of the entire activation. I worked closely with our client from a very early stage, rationalising concepts into feasible designs. I also created new Drawing Progress Trackers and materials quantification processes to ensure production ran smoothly.
On site, I oversaw setting-out, and provided technical/drawing support for both our own crew and our clients.